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In the following research I study why millennials commonly use technology in their daily lives. (clarity of millennials using technology on impulse buying) We therefore took the study to IUBH Campus Studies and online friends helped too in gathering of information. I conducted a primary research that would answer our questions. The millennial generation (Born between in the 1980s and 2000s). Millennials are the cohort of people born between 1980s and the mid-2000s (source) and form the biggest percentage of populations in countries around the world. most members of this generation are at the beginning of their careers and hence they form an important engine of the economies around the world. Millennials also stand out because they are the most diverse and educated generation to date owing to the advancement of technology and the diversity of learning compared to generation x population. They exude the following characteristics: confident, multitaskers, team-oriented, conventional, achievers, intellectual, open-minded and overprotected. Forming important engines of the economies, many businesses and establishments have with time been able to research what the generation x is all about and what they care. (source) Their needs have curated products to suit different markets across the globe. Millennials have been shaped by technology. They are more connected to technology than previous generations and most of them believe that their relationship to technology is what makes their generation unique. In addition, to create opportunities for entrepreneurship, advances in computer processing power, along with widespread access to cell phones and the Internet have changed how Millennials communicate and interact with one another. Millennials use social media more frequently and are even more likely to sleep near their cell phone. (Taylor and Keeter (2010). Three-quarters of Millennials have an account on a social networking site, linked with only half of Generation X. Digital marketing is especially effective among Millennials. In fact, a recent study in the Journal of Strategic Marketing calls Millennials the “driving force behind online shopping.” That’s great news for retailers, but it doesn’t necessarily identify the balance between marketing to Millennials digitally and influencing them to make purchases through your digital marketing.

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